Last week Diane was joined by Claude Krawczyk, an attorney with O'Neil, Cannon, Hollman, DeJong & Laing S.C., to discuss basic trademark and intellectual property issues. Claude and his firm work with entrepreneurs, start-up businesses, corporations and the like. O'Neil, Cannon, Hollman, DeJong & Laing S.C. has been around since 1972 with a main office in downtown Milwaukee, and offices in Port Washington and Sheboygan. The firm's 32 attorneys are specialists in a wide variety of general business law issues and handle all aspects of the business world, working with everyone from start-ups to fortune 400 companies.
Naming a business is one of the most exciting things you get to do as a business owner, but it can be difficult. If it's not going to be your name, how does it describe your business? How does it build a brand? What is the right name? Is it going to be memorable? Easy for people to say? And, how does it relate to what you do? Claude and Diane discussed when it's appropriate to register your name or the names of your products and other legal implications - all of the ins and outs of protecting your intellectual property.
They also reviewed the types of intellectual property, how they're different, and when each is used:
- Trademark
- Copyright
- Patent
- Trade Secret
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