Saturday, May 22, 2010

Differentiation: It's Not Business as Usual Anymore

Click the arrow below to play the podcast in this window, or click the link to open it in a new window.

Differentiation

While Diane was away on business, she thought that she would re-air one of her most talked about shows - Differentiation.

Differentiation is something that each company needs to discern for itself in order to stand apart from the rest of the marketplace, create an identity/brand, and develop a marketing strategy around.

Listen in to this popular show and brainstorm some ideas for your own business differentiators!

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