Differentiation

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Differentiation

Last week, over St. Valentine's Day weekend, Diane had a rebroadcast of one of her most popular and insightful shows. The topic? Differentiation.

It's no longer business as usual. These times call for a greater knowledge of who you are in the business world and keener understanding of your competitive edge. It's not just about being good, it's about being different - and knowing how you're different.

How you define and position your business or brand is your secret weapon for growing your business and gaining market share. This kind of marketing is not about trying to be as good as or better than your competition – it’s about understanding and capitalizing on what sets you apart to gain a competitive edge.
Having a clear understanding of your firm’s strengths and challenges is a must if you want to differentiate yourself in the market. Once you know these things inside and out, you will be able to correctly position your business each and every time.

During this show Diane not only discusses strategies and options, but also gives an example of a company that recently worked on their differentiation. Guest Matt Hedstrom from LPI came into the studio to talk about what their firm did to better define their business, expand geographic reach, and grow their business.