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Super Bowl Advertising
It's almost time for the Super Bowl and that means football, parties, and ADVERTISING! It's the most watched event of the year; over forty percent of American households will be tuned into the game - most of whom are watching only for the advertising. This unique phenomenon has companies scrambling to pick up air time during the game and the price tag is steep. This year, 30 second ad spots are selling for anywhere between $2.5 million and $3 million.
So, why this fascination with Super Bowl advertising? Do these ads really make the impact we're told they do? Can only large companies afford to get in on this phenomenon?
Diane talks with David Hanneken and Casey Flanagan, both of Laughlin Constable, to help dissect this fun and exciting topic.
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