Differentiating Your Business

It’s no longer business as usual. These times call for a greater knowledge of who you are in the business world and keener understanding of your competitive edge. It’s not just about being good, it’s about being different—and knowing how you’re different.

How you define and position your business or brand is your secret weapon for growing your business and gaining market share. This kind of marketing is not about trying to be as good as or better than your competition – it’s about understanding and capitalizing on what sets you apart to gain a competitive edge.

Matt Hedstrom, VP at Laminated Products Inc. shares their firms model on how they better defined their brand and repositioned their business for growth and success.

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Differentiating Your Business

August is Port Month

Today Mark O'Connell, Executive Director of Wisconsin Counties Association and our Resident Political Expert, has Eric Reinelt, Milwaukee's Port Manager on to talk about August being "Port Month". Tune in to hear about the history of the Port, why the Port is so important to our community and the Port's economic influence on Milwaukee.

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August is Port Month

Kyle Blades - Veterans in Small Business

As our veterans return home from Iraq, many find that owning their own business is the answer to the next phase of their life. Couple that with the fact that the SBA is making loans to Veterans through traditional and stimulus programs, and you’ve spelled entrepreneurship. This week, Diane invites Kyle Blades, president of Rebel, LLC, on the show to discuss how he started his veteran-owned business, Rebel, a company that specializes in customized consumer outreach. They research consumers in order to help clients create a message that sticks out from the white noise of the world.

Veterans In Business