It’s no longer business as usual. These times call for a greater knowledge of who you are in the business world and keener understanding of your competitive edge. It’s not just about being good, it’s about being different—and knowing how you’re different.
How you define and position your business or brand is your secret weapon for growing your business and gaining market share. This kind of marketing is not about trying to be as good as or better than your competition – it’s about understanding and capitalizing on what sets you apart to gain a competitive edge.
Matt Hedstrom, VP at Laminated Products Inc. shares their firms model on how they better defined their brand and repositioned their business for growth and success.
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Differentiating Your Business
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