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Customer Service
Your business would not exist without customers. And if you have customers, you have to have customer service.
Everybody talks about the importance of good customer service, but until a customer has a problem – “Quality” and “Service” are simply words in a company’s slogan.
So why is customer service so important to a successful business?
• Customers have more options today than ever before - and as a result they feel less loyalty.
• We are an immediate gratification society – know what we want and we want it now - faster, cheaper, and quicker and many times we are not that particular who will provide them.
Make a customer angry or simply give them a poor experience - and chances are you've got a nasty rumor going around to ten of his colleagues that you're a lousy firm to do business with.
And in the age of emails and text messages, twitter and other quick sources – it makes it even easier for customers to spread the word on their dissatisfaction with a company that does not live up to the products and services they promote.
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