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Summerfest
Guests:
Don Smiley, Summerfest President and CEO
John Boler, Summerfest VP of Sales and Marketing
Summerfest, Milwaukee’s biggest and perhaps most loved festival, has come to define summer in Milwaukee. But it’s no easy task to make Summerfest live up to its long-standing reputation. Hundreds of people work all year long to ensure the 11-day festival is a success. Don’t miss this exciting show when Diane is joined by Don Smiley, Summerfest President and CEO, and John Boler, Summerfest VP of Sales and Marketing. They will explain what it takes to coordinate and implement such a massive event, as well as give the inside scoop on what to look forward to at Summerfest this year.
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