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PR Show
Many businesses have great stories but are not engaging the media in a way to ensure their story gets told. Entrepreneurs are not given the big book of PR when they start a business, nor do they typically have PR staff. Further, businesses tend to advertise in the same ways as their competition and rarely look for ways to really set themselves apart. On this show, Diane has asked two other PR experts to join her in discussing how to get great PR and expand the reach of your business.
Guests: Tom Branigan, President, Branigan Communications, and Rich Rovito, Reporter for The Business Journal
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