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Summerfest Show
Summerfest, Milwaukee’s biggest and perhaps most loved festival, has come to
define summer in Milwaukee. But it’s no easy task to make Summerfest live up to its long-standing reputation. Hundreds of people work all year long to ensure the 11-day festival is a success.
Diane is joined by Don Smiley, Summerfest President and CEO, and John Boler, Summerfest VP of Sales and Marketing. They will explain what it takes to coordinate and implement such a massive event.
Guests: Don Smiley, Summerfest President and CEO, and John Boler, VP of Sales and Marketing for Summerfest
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